Plus Media Launches Sustainability Action Platform

In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies.

+Media offers an 'impact management system' that connects audiences to engagement opportunities at the moment of interest, and then measures their resulting behavior. The company provides audiences with actionable prompts, delivering one-click access to a curated menu of engagement opportunities, tailored to a brand, platform, content or event. The firm says users gain an understanding of what audiences/consumers do once they've been 'inspired' by a brand, film, video, speaker or product.

The new Hub is geared towards content producers, event organizers and brands seeking sustainability outcomes. The firm claims that despite awareness of environmental, social and governance (ESG) issues driving demand for sustainable solutions, sustainability-focused media remains 'disconnected from action and analytics', which it says is frustrating consumers and content creators.

According to founder and CEO Julie Davitz (pictured): 'The +Impact Hub goes beyond traditional donation and volunteering opportunities. Audiences experience amplification and extension of stories and are empowered to act. We select relevant vetted impact solutions, design and implement the +Impact Hub and provide tailored reports on user metrics. No personal data is captured'.

Web site: www.plusmedia.solutions .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.