Hi-Tech Team Launched

Austin, Texas-based marketing services group T3 has launched a leading edge marketing research and development team under the name of T3 Fuse.

The new team will research, conceptualize, prototype and bring to market new business opportunities, focusing on 'first-of-its-kind technology, ingenious business approaches and unique products and technologies'. New media options will get high priority - including online advertising, Web sites, Internet-video integration, data-driven e-mail marketing, games and cross media integration - alongside traditional media.

According to Kirk Drummond, Fuse team leader and a Vice President at T3, 'Our goal is to present our clients with innovations that they never knew they wanted or needed'. T3 President and CEO, Gay Warren Gaddis, says clients are asking for a completely different set of solutions from five years ago: 'Fuse will allow us to harness our strategic vision, implement ideas, create prototypes and develop more advanced solutions'.

T3 (short notation for 'The Think Tank') has more than $115 million in capitalized billings and is the USA's largest privately held agency wholly owned by a woman. It has grown from three employees in 1989, to the current staff of 138 and has recently opened a New York office. Its web site is at www.t-3.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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