MRC Continues Media Monitors' Radio / TV Accreditation

The Media Rating Council (MRC) has continued its accreditation of Media Monitors' US radio spot and US TV spot data.

Media Monitors tracks millions of recurring radio and television commercials and provides competitive intelligence information for markets in the US, Canada, UK, Australia, India and South Africa. The company delivers sales and marketing tools for media research firms and ad agencies, and its patented broadcast monitoring technology reviews top-rated advertising media in major markets.

MRC has accredited Media Monitors' US radio spot data since 2008, and its US TV spot data since 2017. MRC Executive Director and CEO George Ivie comments: 'We congratulate Media Monitors for continuing to meet the rigorous requirements needed to achieve MRC accreditation. The accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident it meets MRC's standards.'

The company, which is led by President and CEO Philippe Generali (pictured), is online at: www.mediamonitors.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.