Samba TV and Relo Metrics Link for Sports TV Insights

US-based cross-screen television insights and analytics provider Samba TV has partnered with sports sponsorship intelligence platform Relo Metrics, to help the latter's clients assess the full impact of their sponsorship across linear television.

With a global footprint of 46 million opted-in televisions, Samba TV's software is integrated into 24 of the leading, global CTV brands, providing first-party insight into viewing data across broadcast, cable, over-the-top, and digital media. Relo Metrics' sponsorship intelligence platform is used by hundreds of sports teams, brands and agencies, enabling them to quantify their sponsorship exposure across all digital channels.

Through Samba TV's proprietary ACR technology and smart TV viewing data, Relo Metrics customers will now be able to measure the TV reach of in-stadium branding, while accessing a 'holistic view' into their sponsorship's exposure, impressions and reach across every piece of digital sports content. Brian Kim (pictured), founder and CEO of Relo Metrics, comments: 'Integrating Samba TV's content viewership solutions into our sponsorship intelligence platform not only provides our customers a clearer way to measure their sponsorship exposure across TV, it will also allow us to surface new insights and maximize the impact of sponsorship revenue for our customers.'

Web sites: www.samba.tv and www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.