US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors.
R3, which bought advertising intelligence platform Adbrands in June this year, promises clients a competitive edge and improved ROI from agencies, media and marketing spend. The firm has around1 00 staff in offices in the US, Asia, EMEA and LATAM.
The new suite comprises SocialTrack, which identifies performance gaps, including which markets are overexposing ads or underleveraging paid ads on social media - as well as helping to spot ad fraud; InfluencerTrack, which analyzes influencer quality, competitor performance and influencer effectiveness on a quarterly basis; eCommTrack, delivering a quarterly or annual evaluation of brand and competitor experience, product ratings and reviews, SEO visibility and share-of-shelf; and SearchTrack, which produces a quarterly report on Search Performance, looking at always-on and tactical search campaigns at a keyword level.
Co-founder and Principal Greg Paull says the new suite gives decision-makers strong supporting data for strategy and investment, and provides insight into key implications for brands. He comments: 'Our approach is different from other evaluations on the market in that they go beyond numbers. Each service delivers quantitative benchmarking of key metrics, success factors for the channel, best practice guidelines, and insight into creative and innovative strategies used by competitors across a variety of digital channels'.
Web site: www.rthree.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.