Amazon Adds Customer Insights for Seller Analytics

Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales.

With Manage Your Experiments, brands can run A/B tests on their titles, main images, and A+ content to see what performs best. Through the new features, brands can A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles. Search Analytics Dashboard offers anonymized data to help understand customers' interests and shopping habits, and brands can use it to download Search Query and Catalog Performance data and new ASIN-level details (Amazon Standard Identification Number).

Product Opportunity Explorer offers data that helps sellers assess the likelihood of a new product gaining traction with customers in the Amazon store, and forecast sales potential. A new feature within this, Customer Reviews Insight, helps sellers use customer feedback from product review insights and product star ratings. Finally, Marketplace Product Guidance has been enhanced to provide Selection Recommendations - products in high demand - for US sellers looking to expand to France, Italy and Spain, providing insight into those products not currently offered that fit a seller's portfolio.

Benjamin Hartman (pictured), VP of Amazon North America Selling Partner Services, comments: 'The tools we're announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value. We're committed to continuing to develop tools and features that deliver actionable insights for sellers'.

Web site: www.amazon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.