Investors Buy Major Stake in Ad Intel Provider MediaRadar

In the US, private equity firm Thompson Street Capital Partners (TSCP) and investment fund Endicott Capital have acquired a major stake in cross-media advertising intelligence provider MediaRadar from Frontier Growth, which will remain a minority shareholder. Terms have not been disclosed.

New York-based MediaRadar delivers intelligence targeted to the needs of media sellers, agencies, and brands. The company's database tracks more than $200bn of annual media spend across more than four million brands, and users tap into these insights to identify the best prospects, build and nurture relationships with clients, close more business, and monitor competitors. Insights cover streaming channels, linear TV, magazines, newspapers, and digital platforms, including formats such as YouTube, podcasting, and social media.

Todd Krizelman (pictured), founder and CEO of MediaRadar, comments: 'We are excited to bring TSCP and Endicott on as new partners in our next phase of growth. Their experience investing in information services companies and supporting growth acceleration, both organically and through acquisition, will be highly valuable as we continue to develop new ways to enhance our customers' experience.'

Web site: www.mediaradar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.