Shell Chooses NOP

Shell has chosen NOP World as its global agency for retail and communications research, with a major contract to manage a multi-country retail customer study covering 45 countries.

The study consolidates a number of separate surveys into a single, modular programme designed to give Shell a consistent view of customers globally. It includes brand tracking and awareness, marketing effectiveness measurement and customer satisfaction monitors.

Richard Jameson, Managing Director NOP World Business, says the study is a challenging one, 'ideally suited to NOP World's broad resources' and enabling it to 'use its global capacity to maximum effect'. According to Andrew Blazye, Shell's Head of Strategy - Global Marketing, Retail, NOP 'demonstrated real value-add in terms of understanding the market, global reach and capability combined with the willingness to maximise benefits at competitive costs. We are looking forward to the new relationship'.

The agency's web site is at www.nopworld.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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