Pfizer and GSK each picked up three wins at TNS' recent annual over the counter (OTC) healthcare awards to celebrate the best in creative advertising and marketing campaigns and recognise the brands and agencies involved.
The awards are voted for by consumers and pharmacists, and/or matched against TNS industry sales data to identify those brands which are leaders in their market. A complete listing of SnapshOTC Award winners is listed below:
Category | Brand | Company | Agency |
Advertising awards | |||
Best TV advertising - Pharmacist voted | Gaviscon | Reckitt Benckiser | Cheetham Bell JWT |
Best trade press advertising - Pharmacist voted |
Nicorette | Pfizer Consumer Healthcare | Euro RSCG Life |
Bestconsumer advertising (non-TV) |
Canesten | Bayer Consumer Care | Abbott Mead Vickers BBDO |
Best TV advertising for an OTC brand |
Nurofen |
Crookes Healthcare | McCann Erickson |
Best non-TV advertising for an OTC brand - Consumer voted | Night Nurse | GSK Consumer Healthcare | Grey London |
Best advertising for a seasonal OTC brand - Consumer voted | Benylin | Pfizer Consumer Healthcare | J Walter Thompson |
Sales effectiveness award | Bonjela | Reckitt Benckiser | Cheetham Bell JWT |
Best value consumer advertising for an OTC brand | Covonia |
Thornton & Ross | Bray Leino |
Category | Brand | Company | Agency |
Marketing awards | |||
Best OTC sales force | GSK Consumer Healthcare | ||
Best in-pharmacy training | Pre-reg and newly qualified pack | Pfizer Consumer Healthcare | Munro Foster |
Best website for an OTC brand |
Dulcolax | Boehringer Ingelheim | BBDO Interone |
Best website for an OTC brand aimed at healthcare professionals |
Practice Health |
GSK Consumer Healthcare | London Creatives |
Best sales aid for an OTC brand | Dulcolax | Boehringer Ingelheim | Paling Walters |
According to Linda Alstead, Director of TNS Healthcare in the UK 'High quality marketing and advertising campaigns are the key to successful product launches and sustaining sales in this competitive market place. As a world leading market information group, TNS recognises the importance of high profile, successful campaigns in driving pharmaceutical sales and has designed the awards to celebrate the hard work and creativity that is required to ensure success'.
A full list of winners and highly commended entries is available at the news centre at
www.tns-global.com . Award sponsors were Ceuta Healthcare, Waiting Room Information Services & Communications International Group. Images available on request.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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