Online Conjoint Launch

Online survey & reporting software providers FIRM has announced a partnership with Moskowitz Jacobs Inc. (MJI) to deliver a new online conjoint solution fusing their two flagship technologies.

Confirmit(r) IdeaMap(r) will be delivered to companies licensing FIRM's Confirmit(r) Online Survey & Reporting Software as an add-on using MJI's IdeaMap(r).Net Conjoint Software.

According to Kjell Øksendal, FIRM's VP of Marketing, the new solution gives speed, simplicity and affordability. 'For over thirty years, companies have used conjoint analysis for new product and service development. However, the volume of this kind of research has been relatively low due to its perceived complexity and relatively high cost. We believe we can erase this barrier'.

Dr. Howard Moskowitz, President of MJI, says the service will make 'powerful, data-based, actionable decisions the standard, not the exception... Conjoint analysis allows every decision-maker to identify what to do or say, and how to say it. The results are very simple and very real ... development and decision with many fewer errors, much faster, and with much more business impact'.

Web sites for the two partners are at www.mji-designlab.com and www.confirmit.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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