Heap Launches SDKs for Cross-Platform CX Tools

Digital analytics provider Heap has launched mobile software development kits (SDKs) to provide new development frameworks for Android and iOS, allowing teams to understand and optimize cross-platform customer experiences.

San Francisco-based Heap automatically captures customer app and web site user interactions, without requiring tracking plans, tracking code or tags. In November the company released a tool called Journeys, which visually maps the paths users take when using a digital product, enabling clients to understand everything users do on their site or with their product.

With today's SDKs launch, Heap says product builders can compare how customer behavior differs across platforms; build segments and cohorts; and get insights into user preference for features on mobile versus web, in order to inform the right investments in their product portfolio.

CEO Ken Fine (pictured) comments: 'Mobile usage has become an integral part of how people interact with brands and businesses, and they expect a seamless experience. Our mobile solution will help modern mobile teams quickly understand their users' behavior so they can optimize and enhance their mobile offerings to drive growth'.

Web site: www.heap.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.