Habu Deal Adds Third Party Data to Clean Room

US-based clean room software developer Habu has partnered with data collaboration platform Narrative, to enable organizations to buy, sell and share third party data.

Habu's data clean room software connects data internally and externally - with other departments, partners, customers and providers, in privacy safe and compliant ways. Narrative's platform enables users to develop data strategies, build data monetization businesses, and inform product development.

The deal brings Narrative's data discovery, acquisition and integration capabilities into Habu's clean room platform to help companies complement and enrich customer profiles with new insights and provide closed-loop measurement. Habu customers gain 'one-click access' to trillions of raw and segmented data points from more than 70 data providers, including two billion unique identifiers, as well as demographic, behavioral, location, purchase and weather data.

Habu CEO Matt Kilmartin (pictured) says the partnership offers customers 'instant access to an extensive array of high-quality data, while making it easy for them to quickly find relevant insights'.

Web sites: www.habu.com and www.narrative.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.