AppsFlyer Launches First Country Index Report

Mobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets.

AppsFlyer measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. The firm also offers uninstall attribution analysis, allowing marketers to pinpoint users who do so and attribute the uninstall back to the originating media source and campaign.

For its new report, AppsFlyer analysed 18.4 billion installs between November 2022 and March 2023, including 7.9 billion non-organic installs and 6.35 billion remarketing conversions. The resulting report is designed to deliver data on mobile app campaign performance across countries, with insights and trends to reveal how marketers can develop their mobile app strategy, highlighting regions with the highest returns to prioritise growth. The new report also ranks countries according to market maturity, user value and total number of installs on iOS and Android across categories, incorporating both gaming and non-gaming apps.

Paul Wright (pictured), GM Western Europe and MENAT (Middle East, North Africa and Turkey), comments: 'The report highlights how individual each market is - distinctions that are vital pieces of the puzzle when it comes to developing an effective marketing strategy, especially during an economic downturn. As well as across markets, the report also gives a deep dive into the most promising categories per market'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.