AppsFlyer Adds PC and Console Measurement

In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement.

AppsFlyer measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. The firm also offers uninstall attribution analysis, allowing marketers to pinpoint users who do so and attribute the uninstall back to the originating media source and campaign.

Its new solution helps uncover new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device or channel. Gaming company clients can gain analysis of campaign performance and in-game event measurement; prove return on ad spend across platforms; and measure all marketing campaigns in one place.

Adam Smart (pictured), Director of Product Gaming, comments: 'For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer's new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.