Aktana Adds Product Launch Tool to Life Science Platform

Aktana, which specialises in intelligent customer engagement for the global life sciences industry, has added capabilities to its Contextual Intelligence 360 (CI 360) platform, to support product launches.

San Francisco-headquartered Aktana's AI-enabled Contextual Intelligence engine is designed to coordinate and optimize personalized omnichannel engagement at scale. The platform's new 'CI 360 for Product Launch' capabilities provides medical affairs and commercial teams with contextualized suggestions and insights, to help them build advocacy with key stakeholders during the periods around product launch.

With the new solution, medical affairs teams can identify and engage with key opinion leaders to streamline market insight collection and coordinate compliantly for market preparation. This includes facilitating omnichannel clinical evidence dissemination, identifying and recruiting new investigators for trials, and collecting field insights around disease unmet needs. At launch, CI 360 for Product Launch optimizes the targeting and execution of marketing strategies to establish a 'firm market presence'; and after launch, the solution is designed to help teams make informed strategy adjustments.

CEO David Ehrlich (pictured) comments: 'CI 360 for Product Launch is a game changer for market entry, positioning companies for early sales success and setting the tone for long-term, sustained product growth. Our AI-powered intelligent engagement platform has already helped our customers achieve as much as 14% faster sales growth, 36% higher sales, and 22% greater operational efficiency during product launch.'

Web site: www.aktana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.