Statara Adds Digital Audience Options

In Washington, analytics and customer intelligence specialist Statara Solutions LLC has launched Intelligent Digital Audiences, helping clients to target promotions based on rigorously checked consumer classification including age and critical demographics.

A part of TARA Group, Statara provides specialized identity resolution strategies including data hygiene and first-party data enrichment to help a range of clients including advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers.

Statara's 70+ proprietary Intelligent Digital Audiences are available on widely-used DSPs and DMPs including The Trade Desk, LiveRamp, AdGear and StackAdapt; and marketers can also tap the firm's Identity Insights Data Dictionary to develop their own audience segments.

CEO Lindsey Schuh Cortes (pictured) comments: 'Our goal is to deliver our marketer and agency clients the most accurate and comprehensive datasets available so that their campaign activations are highly targeted and effective in maximizing conversions. The strength of Intelligent Digital Audiences comes from our regulated industry roots and enables marketers to leverage our world class identity Insights with complete transparency, which is often missing in the data partner relationship'.

Web site: www.statara.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.