DeepIntent to Offer Measurement for Pharma Advertisers

In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns.

The new DeepIntent Operating System (DeepIntent OS) can be integrated into publishers' existing media offerings, adding pharma-specific targeting, measurement and optimization capabilities. DeepIntent OS delivers performance specifically tailored to help publishers drive pharma outcomes, such as patient reach, audience quality and script lift.

Chris Paquette (pictured), founder and CEO, explains: 'We've launched DeepIntent OS to give publishers tools to help them thrive in the complex pharma landscape. As DeepIntent continues to drive innovation, we remain committed to harnessing technology to connect patients and providers with the right information to drive better health outcomes'.

Web site: www.deepintent.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.