TNS and IRI Pick Up Contract

UK manufacturer Premier Foods, the home of brands such as Typhoo tea, Branston pickle and Cadbury's Drinking Chocolate, has awarded a multi-million pound, three-year contract jointly to IRI and TNS, commencing January 2005.

Pat Thomas, Marketing Controller, Consumer Insight and Innovation at Premier, said that the combined offering promised 'superior quality and breadth of promotional evaluation tools, combined with advanced measurement and analytical skills... In this highly competitive marketplace it is refreshing to see two separately respected businesses coming together to provide the best solution for the client'.

The relevant web sites are at www.premierfoods.co.uk, www.infores.com and www.tns-global.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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