ICR Launches Hispanic Omnibus

US agency ICR has announced the release of its nationally representative Hispanic telephone omnibus, HispanicEXCELsm.

Each wave of HispanicEXCELsm consists of 1,000 interviews over a two-week period, and uses bi-lingual interviewers equipped with questionnaires in Spanish or English and a sophisticated CATI program allowing toggling between the two.

ICR President Steve McFadden says the uniqueness of the survey comes from its being nationally representative: 'we do not limit ourselves to surnames or major markets'. The company's home page is at www.icrsurvey.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• ICR / International Communications Research
• All news
• MrWeb info