NOP Goes to Washington

NOP World has opened an office in the heart of downtown Washington D.C. for its Roper Public Affairs subsidiary. The office, at 601 13th Street Northwest, will be led by Annie Weber, Senior VP, Roper Public Affairs.

Weber is a former reporter and experienced researcher specializing in public opinion polls and strategic communications as well as MR. She joined NOP World's Roper Public Affairs division in 1999.

The group says the move comes in response to 'a growing demand for advocacy support and public opinion insights from nonprofits, trade associations, advocacy organizations, various lobbies, public relations firms, public affairs agencies and regional corporations based in, or focused on, our nation's capital. Many DC organizations are also expressing an interest in tapping into the power of word-of-mouth by reaching the InfluentialsSM segment-identified by Roper through over 60 years of research'. It also offers a Corporate Reputation Scorecard and NewsFlow, which measures the impact of news coverage.

'Our public affairs and public policy research practice has been rapidly growing and expanding', says Holly Jarrell, Group Senior Vice President of NOP World's Public Affairs division, 'and even in a world in which e-mails, telecommuting and PDAs make it easier to build client relationships, we recognize that there's nothing quite like being there in person, face-to-face'.

United Business Media, which owns NOP World, last week announced further strengthening of the other, publishing arm of its business with the purchase of UK licensed trade publishing assets including The Publican for £21m in cash.

NOP World is online at www.nopworld.com and UBM at www.unitedbusinessmedia.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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