Romanian Licensee for Millward Brown

Millward Brown has appointed Daedalus Consulting as its licensee in Romania, further expanding its presence in Eastern Europe.

Based in Bucharest and with six regional branches throughout the country, Daedalus Consulting works for both global and local clients across a broad range of fields, including finance, packaged goods, IT, telecoms, industrial goods and pharmaceuticals. Skills in quant and qual MR and consultancy on marketing information systems, market entry strategies and institutional support are complemented by marketing support services including data mining and cleaning and the development of marketing models.

According to Petra Prusova, Millward Brown's Development Director for Central and Eastern Europe, the company has been working with international clients in Romania for several years and the increased presence there should benefit them. 'Like Millward Brown, Daedalus Consulting has extensive experience in brands, media and communications consultancy. They both have qualitative and quantitative skills and Daedalus will work well alongside other Millward Brown companies in the region'.

MB's web site is at www.millwardbrown.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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