NetRatings Boosts Financial Services Team

NetRatings has appointed former Bank of America eCommerce strategist Iris Cumberbatch as Senior Financial Services Analyst in the strategic analysis group.

Cumberbatch, who will oversee all custom applications of NetRatings' products for financial services clients, spent seven years at Bank of America, most recently as Senior Vice President of eCommerce strategy. She was previously a VP and then Senior VP in the global treasury services division.

Prior to Bank of America, she was a marketing manager at Citibank Global Transaction Services, and served in research and communications positions with firms including National Securities Clearing Corporation, Citicorp/Lynch, Jones & Ryan, E.F. Hutton/Shearson Lehman and Hutton/American Express.

Cumberbatch, who will report to Kenneth Cassar, Director of Strategy Analysis, has a BA in Communications / Journalism from Pennsylvania State University and an MBA from Queens University.

VP of Client Analytics Charles Buchwalter says her arrival coincides with the expansion of the company's analytical solutions for key industry verticals, of which financial services is just one.

NetRatings is marketed globally under the Nielsen//NetRatings brand. Web site: www.nielsen-netratings.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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