Partnership Offers Online Medical Groups

US custom researcher ROCON Analysis has announced a formal partnership with software developer Estco Medical, to provide online medical focus groups and depth interviews.

Estco clients will gain access to ROCON's proprietary group of 12,000 co-operating physicians, while ROCON's surveys will be implemented with Estco's Medigent(r) Imprint software. Imprint claims to 'replicate real-world focus groups and in-depth interview settings', and features reports and transcripts generated in real-time, as well as group moderators and secure login areas.

According to John Estafanous, President of Maryland-based Estco Medical, the combination of ROCON's proven traditional research methodologies with Imprint's interactive tools 'will take solid well founded research data and show clients absolutely clear answers'.

Bob Joffe, President of Irvine, CA-based ROCON Analysis, says his company are 'admiring fans' of Estco and its 'fantastic software technology with great potential for market research. With this partnership clients can approach us with a problem to be solved, an objective to be achieved or an information need fulfilled, and we'll return with the most effective and technically advanced approach'.

More details of the service are at www.medicalfocusgroups.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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