New Behaviorally Hub Already Buzzing in Philippines

Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform.

Behaviorally promises 'Decision Precision intelligence', via solutions studying consumer behavior in the final moments of the path-to-purchase; and operates 'the world's largest' database of behavioral consumer pack design metrics, and a packaging insights platform called GLADYS, featuring real-time collaboration and rapid qual analysis from any location. Dedicated pack design intelligence platform myBehaviorally was launched in September.

Through the new location, the company will invest in product, IT, engineering, data science and operational talent to support the platform. Behaviorally plans to employ around twenty people in the new center, which is already 'fully operational'.

CEO Alex Hunt says the opening is 'both a decisive step forward for Behaviorally and a clear investment in our tech-led strategy.' He comments: 'By unlocking access to exceptional global talent, we are accelerating our technology capability and enabling delivery of our mission to provide our global clients with predictive insights, at scale, and instantly.' SVP of Product Thibault Cousot (pictured) adds: 'Manila was a natural choice to build out our development and support infrastructure as use of the myBehaviorally platform continues to grow across our global client base and we continue to add new product features along our development roadmap.'

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.