Appointment at Holden Pearmain

UK agency Holden Pearmain has appointed Guy Holcroft as an Associate Director. He joins from SGA Research International where he worked on extensive volumetric studies for FMCG clients.

Holcroft brings 10 years' research experience from countries and regions including the UK, Europe, Africa and New Zealand and projects from mystery shopping and ad hoc concept-product testing to large-scale multi-country trackers.

The agency, which specialises in advanced analytical methods, has recently been growing rapidly, and launched new conjoint tools for NPD just last month ( www.mrweb.com/drno/news4052.htm ).

Holden Pearmain is online at www.holdenpearmain.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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