New Marketing Benchmarks from BASES

US forecasting specialist BASES has launched Marketing Plan Analyzer - a service designed to predict the level of marketing support required for a new product to be successful. The service draws on a database of more than 75,000 new-product marketing plans from 60 countries across 200 categories.

Marketing Plan Analyzer provides details for eight key metrics including media, promotion, and distribution, helping marketers to assess how a new product's level of marketing support compares with others in the same category and country.

Mitch Barns, President of BASES explains: 'For years, BASES has been known for databases that help clients understand whether consumer interest in a product is above or below average. Now, we are offering that same type of perspective for our clients' marketing plans.'

BASES, a VNU business, provides new product forecasting and consulting. It has offices in 20 locations worldwide and is online at www.bases.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.