Synovate Deal with KDPaine for PR Measurement in Asia

Synovate has announced that it has signed a licensing agreement to market US-based KDPaine & Partners' public relations (PR) measurement software, known as DIY Dashboard, throughout Asia.

Synovate will use the DIY Dashboard technology to provide an online environment for its clients to review and present results, whilst KDPaine & Partners will develop customized templates for each of Synovate's clients that use the service. Synovate has been offering PR measurement services on the DIY Dashboard software to its existing clients in Asia for the past year. This service will now expand to new clients. The agreement covers China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

According to Synovate's Marketing Manager for Asia Pacific, Henrietta Sung, the software will be used to boost the power of Synovate's InterPRet media measurement solution, 'This service means companies can accurately assess their reputation in the press. It provides hard figures showing the actual impact of various communications activities.The beauty of the DIY Dashboard tool is that clients can access information online - easily and around the clock.'

Katie Delahaye Paine, Chief Executive of KDPaine & Partners, adds: 'This is a major milestone for us. As we all know, Asia is the fastest growing region in the world, and wherever budgets are growing, there is a corresponding growth in demand for affordable PR measurement solutions. This agreement with Synovate gives us the opportunity to grow in that market with the help of a leading market research company. Synovate has long been a driving force in marketing measurement, so we're particularly pleased that they chose our software for their PR measurement needs.'

Synovate can be found online at www.synovate.com and KDPaine & Partners at www.measuresofsuccess.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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