Global agency TNS has announced a realignment of its regional operations, which it says recognises the growth potential of emerging markets. The group's business across Middle East and Africa and Latin America will be linked with the high growth markets of Asia Pacific.
The new 'rest of the world' region will use the acronym ALM for Asia Pacific, Latin America, Middle East and Africa. It includes three economies in China, India and Brazil which TNS says 'most economists are backing as the high growth economies in the early 21st century; with Russia being the fourth.'
New CEO David Lowden has given control of the new super-region to the current Asia Pacific regional management board led by James Hall, and has announced the following management responsibilities:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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