Word of Mouth Specialists Link Up

Ed Keller, CEO of the Keller Fay Group and author of 'The Influentials', has joined the board of word-of-mouth specialist Bazaarvoice Inc.

Keller has more than 27 years of experience and expertise in marketing research and metrics. He published The Influentials, which examines 'the 10 percent of consumers who, by word of mouth recommendations, profoundly impact how and what the other 90 percent buy', in 2003. Keller Fay Group's latest results concerning brand mentions in conversation were covered in DRNO last week (www.mrweb.com/drno/news5515.htm ). In April, Bazaarvoice announced partnerships with all four of the leading web analytics firms (www.mrweb.com/drno/news5450.htm ).

Bazaarvoice CEO Brett Hurt says Keller's 'unparalleled expertise and credentials in word of mouth marketing add tremendous value to the company'. Keller himself comments: 'This year marks a sea change in marketing and advertising, as companies court influencers in new and innovative ways to share opinions, write reviews, create ads, and build their business. I welcome the opportunity to help steer both Bazaarvoice and the word of mouth industry into the next phase of growth.'

Bazaarvoice is online at www.bazaarvoice.com and Keller Fay at www.kellerfay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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