Brandimensions Buys Technology Firm

Brandimensions, Inc. has acquired online link mapping specialist SEVENtwentyfour Inc., and will incorporate its LinkWalker technology and 52 billion-link map of the Internet into its existing market intelligence and brand protection offerings. Both companies are based in Toronto, Canada.

The buy will enable Brandimensions to enhance its market intelligence offering to brand holders in research, marketing, advertising, public relations and CRM by mapping out 'brand communities,' where consumers, advocates and influencers discuss brands. In addition, LinkWalker will give it 'the brand protection industry's most efficient and robust monitoring capability for detecting trademark infringements, fraudulent activity and identity theft'. LinkWalker scans the Web and quickly identifies unauthorized third-party references to and usage of an organization's brands and identity.

Bradley Silver, CEO of Brandimensions, comments: 'SEVENtwentyfour's LinkWalker technology provides us with a competitive differentiator by offering a broader searching capability with deeper analytics to enable us to provide our clients with the highest-quality information in the market.'

In addition to Toronto, Brandimensions has offices in New York, Chicago, Cleveland, Los Angeles and Singapore. Its web site is at www.brandimensions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.