Measurement Pioneer Joins MarketingNPV

Rick Watrall, a leading figure in the development of analytical solutions for marketing measurement, has this week joined Princeton-based MarketingNPV.

Watrall is best known for his pioneering work in the application of marketing-mix models beyond the packaged goods sector. He was among the first to successfully apply marketing mix technologies in a number of industries including telecommunications (AT&T, T-Mobile), financial services (MasterCard, Visa, and Chase Manhattan Bank), retail, technology (Amazon), and many others. In all, he has developed marketing effectiveness models for more than 20 of the Fortune 100 companies.

According to MarketingNPV, Watrall's analytical and modeling strength complements the work the company has been doing over the past few years in developing marketing dashboards, brand scorecards, and marketing ROI frameworks to help Fortune 500 execs find the right metrics to assess their marketing investments.

Pat LaPointe, Managing Partner of MarketingNPV, comments: 'Rick is not only one of the marketing world's most accomplished analytical leaders, but he has an uncanny ability to size up business problems and propose innovative solutions that deliver answers and insight.'

The company is online at www.MarketingNPV.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.