Starcom USA Promotes Research Director

Starcom USA, a full-service media agency within Starcom MediaVest Group (SMG), has made its Director of Broadcast Research Sam Armando a Senior Vice President of the agency.

Starcom CEO John Muszynksi underlined Armando's importance to the business: 'Sam's research allows the agency to make intelligent, informed broadcast buying decisions on behalf of our clients. He has a profound understanding of where the television marketplace is now and where it's going.'

Armando joined Starcom's Broadcast Investment Group (BIG) at its inception in 1997, as an Assistant Media Director in charge of all national television research. Previously, he worked at Leo Burnett Media heading up national TV research. His current role as head of television research includes the full spectrum of national TV viewing activity, including competitive programming, ratings assessment, viewer engagement and analysis of the television marketplace; and the application of research throughout the business. He has a Bachelor of Arts in Marketing from the University of Illinois at Chicago.

SMG is on the web at www.smvgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.