New Healthcare Research Offering in the UK

Online healthcare MR agency First Line Research has announced a deal with marketing services company OnMedica giving it exclusive access, for market research purposes, to an audience of 26,000 primary healthcare professionals.

The 26,000 include over 17,500 'opted-in' General Practitioners who use onmedica.net, the GP web site and online educational resource. Confirmit software will be used to create, execute and present findings.

According to Steve Doyle, Marketing Director of OnMedica, 'We are delighted with the opportunity to add to the range of services we are able to offer to pharmaceutical clients. OnMedica originally began working with First Line Research to measure the effectiveness of product message recall following e-Detailing, and this has proven to be very successful and helpful to our clients.'

John Aitchison, founder of First Line Research added 'This agreement provides us with an ideal platform to offer clients genuinely fast, flexible and cost-effective Healthcare Professional market research Supporting the extensive OnMedica resource is First Line's unique combination of established healthcare sector market research experience and online programming expertise. First Line expects this agreement to set new standards in design, programming and reporting of online market research in the UK healthcare sector.'

The companies are online at www.onmedica.com and www.firstlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.