Daily Research News Online no. 5760 - IRI Hires Marketing Leader

IRI Hires Marketing Leader

July 26 2006

US provider Information Resources, Inc. (IRI) has appointed Andrew A. Salzman as Executive VP and Global Chief Marketing Officer. Salzman is a veteran of Siebel Systems, Compaq, Kodak and a number of major ad agencies.

He brings more than 25 years of proven leadership skills in business transformation, marketing innovation and team and systems building. He leaves Siebel Systems, where he led corporate marketing for six years, helping the firm to move from a traditional CRM software vendor to a customer-driven results-oriented solutions partner.

Prior to Siebel, he ran worldwide marketing for Compaq Computer, including work on the integration of Compaq, Tandem, and Digital Equipment Corporation (DEC). Before Compaq, he ran worldwide marketing for Kodak's $8 billion consumer imaging division. Earlier, he worked in senior management positions in advertising, at firms including McCann Erickson Worldwide and D'Arcy Masius Benton & Bowles in the United States, Europe, and Asia.

He has numerous industry honors and has been ranked among the prestigious 'Top Ten Marketers' by B2B Marketing and the 'Power 50 in Marketing' by Advertising Age. He holds a bachelor of arts in psychology from the University of California at Berkeley where he graduated Summa Cum Laude.

IRI President and CEO Scott W. Klein says Salzman is 'a world-class marketing professional', adding: 'As we continue to develop, deliver and market the next generation of innovative solutions and services for CPG, retail and healthcare, Andrew's vast marketing expertise, business strategy acumen, and proven track record for transformational thinking will be of tremendous value to both our organization and to our clients.'

IRI provides information, research and analytics for the consumer packaged goods (CPG), retail, and healthcare industries. It is online at http://us.infores.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.