InsightExpress Hires AdInsights Leader

Online MR firm InsightExpress has appointed Molly Hislop in the new position of Director of Market Research, AdInsights. She will oversee the development of analytic products and services for the solution, which measures online advertising effectiveness.

She joins from Aspen Analytic in Atlanta, GA, where she most recently held the position of Statistical Consultant, building models to predict consumer and business behavior. She was previously VP, Research Services at Dynamic Logic, and before that worked as an Analyst at Digitas in New York city. She holds a Bachelor of Science degree in Statistics and Biometry from Cornell University.

Enrico Rodriguez, Chief Research Officer, comments: 'As AdInsights continues to thrive, we are also expanding our research group to meet the needs of this popular ad-effectiveness offering. Molly's analytical expertise and experience in online advertising will allow her to further support the success of AdInsights, while driving continued research innovations.'

InsightExpress is headquartered in Stamford, CT, with offices in New York, LA and San Francisco. Affiliated with General Atlantic LLC, it is online at www.insightexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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