Information giant Experian has launched six new solutions under its Marketing Services unit, to optimise marketers' communications with their best customers and prospects. The six, aimed at 'making insight actionable', include Prospectvue, an advanced, multichannel analysis tool.
The announcement, made at this year's DMA conference, make use of Experian's open-technology platform MarketOne™, its advanced analytic and decision support capabilities, and its extensive information assets, including the Z-24® and b2bBaseTM co-operative databases, lifestyle and summarized automotive and credit data.
Deborah Zuccarini, Group President of Experian Marketing Solutions, says the company emphasized the importance of understanding the role of multichannel insight, at the 2005 show, and move builds on this by 'providing marketers with the tools and expertise they need to make this insight actionable'.
The six are:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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