New Boss at BrandDriver

UK provider BrandDriver has just announced the appointment of Karen Wise as managing director.

Karen was previously Managing Director of Consumer Research at GfK Martin Hamblin and brings almost 20 years experience of applying a wide range of research techniques to clients' business issues.

Commenting on the appointment, Tim Julian, CEO of BrandDriver, said, 'Karen's experience is a great fit with our strengths in understanding the real business needs of today's clients as they use research to make informed and profitable business decisions. As we take the next step forward and build upon our success of the past five years, we are excited about the opportunity to bring our unique approach to a wider customer base.'

Karen comments 'I'm really excited to be joining BrandDriver at such a key time in its development and am looking forward to bringing its expertise to a wider consumer market. This environment gives me an opportunity to work very closely on key accounts and to effectively shape and guide the business as we meet the needs of our clients. We're looking forward to continuing to demonstrate this with our wide range of existing clients and to working with some new brands as the business grows.'

The company is online at www.branddriver.co.uk

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.