Vision Critical Team Grows

Canadian online panel specialist, Vision Critical, has appointed Bryan Mavrow as Senior Vice President, Services to oversee the team which administers its 150 proprietary panels.

Mavrow's appointment is the latest in the expansion of Vision Critical's management team, following other senior hires in finance, human resources, product management and legal.

Mavrow joins from holiday resort company, Intrawest, where he managed web channel strategy as Director of eMarketing Planning. For the previous five years, he was Vice President of Internet solutions provider, Columbus Group.

'Bryan is a seasoned marketing professional with more than 20 years of experience in technology, web services and e-commerce,' said Angus Reid, Chairman of Vision Critical. 'His appointment completes a team building process coupled with an intensive product development effort that is expected to accelerate Vision Critical's growth in the panel management space.'

Mavrow, who lists sailing, expensive ales and cheap Mexican food among his passions, is well-known in West coast marketing circles: he served on the BC Chapter American Marketing Association Board, is Past-President of the International Internet Marketing Association, and is a member of the British Columbia Direct Marketing Association. He has also been a guest speaker on e-business topics at numerous industry events, and has taught courses in direct marketing.

Vision Critical's home page is: www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.