Football Focus for New TNS Tracker

TNSSport has launched an Asian version of its syndicated football-tracking product, currently available in Europe. Asia Soccercope will measure league popularity and sponsorship impact in both domestic and international football competitions in China, Japan, Thailand, Malaysia and Korea.

Soccerscope, billed as 'the first continuous market research product targeted specifically at football', uses an on-line omnibus methodology to track the attitudes of a cross-section of fans to sponsors and their products, the media and key issues surrounding the world's most popular sport.

MD Richard Ames says the time is ripe for the launch, with the Asian football market buoyant. 'Domestic and international leagues are increasingly popular, particularly the Premier League which has excellent reach across the region. This means that domestic football sponsors are getting exposure on an international scale. Asia Soccerscope will complement our Euro Soccerscope service enabling the popularity of the world's biggest football teams to be tracked in multiple regions. This will allow clients to analyse the impact of their sponsorship on a much wider scale.'

TNSSPORT works for over 300 sponsors, rights holders and federations worldwide. The group home page is at www.tns-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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