The UK's Association for Qualitative Research has delivered findings from its enquiry into qualitative excellence, announced in the autumn. The Association says analysis of the study revealed a common set of values and beliefs and identified three distinct skill sets.
The project, previewed by DRNO in November (www.mrweb.com/drno/news6171.htm ), used NLP (neuro-linguistic programming) to model the work of six qualitative researchers nominated by their peers and chosen by AQR to represent a cross-section of the industry. Each was observed moderating focus groups and interviewed by Berry and her team. AQR hopes the findings will become 'the de facto industry guide on best practice, laying the foundations for the industry in the 21st century'.
Results were presented at last week's MRS Conference by Tina Berry, the Neuro-Linguistic Programming (NLP) expert who carried out the research, and Anne Hastings, AQR's head of education and training.
The three skill sets, in the Association's own words, are:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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