Marketing Triumvirate Joins K-C

Kimberly-Clark Corporation has today unveiled a new global marketing structure, with three new senior roles filled from outside the firm, all reporting to CMO Tony Palmer. They include former Mars exec Roger Chacko in the position of Vice President, Global Marketing Knowledge and Intelligence.

Palmer, who himself only joined the firm in October of last year, says the changes 'are designed... to transform this important business function into a strategic driver of growth and innovation in support of our Global Business Plan.'

Chacko will be responsible for the establishment of best practices, standardization of consumer research tools, and brand research across all global business units. He was previously Senior VP Strategy Development for consumer, channel, competitive and category intelligence in North America at Mars, Inc. He has more than 17 years of MR and marketing experience with firms including The Kellogg Company, Danone Group and ConAgra Foods, Inc. His new role will include understanding customers and shoppers and converting insights into new product ideas.

Andrew Bienkowski becomes Vice President, Global Brands, responsible for leading the development of brand strategies for all global Consumer, Health Care and K-C Professional brands. He will work initially with Palmer to establish a Global Marketing Leadership Team and several Global Brand Leadership Teams - the first two will be for Huggies and the Kimberly-Clark brand itself. Until recently Beinkowski was Group Marketing Director for The Coca-Cola Company, serving as the CMO for the company's core Coke, Fanta and Sprite brands in 56 global markets. He started his career at Andersen Consulting prior to spending twelve years at Procter & Gamble.

Clive Sirkin completes the trio, as VP, Global Integrated Marketing Communications. He will be responsible for developing plans to integrate and manage marketing communications worldwide, including agency selection and relationship management and provider metrics and measurement. He has spent the last eighteen years at ad agency Leo Burnett Worldwide, rising to Group Managing Director.

Palmer says that among other benefits the new structure will help the global firm to 'discover new and surprising ways to better connect with consumers with relevant and meaningful messages'. He aims to help K-C 'evolve into a legendary marketing company.'

Kimberly-Clark is online at www.kimberly-clark.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.