Senior Omnibus for RTi

Stamford, CT-based RTi has launched an online omnibus focused on the 50+ market. The 'Mature Market Omnibus' (MMO) talks each month to a national sample of 1,000 respondents between the ages of 50 and 74.

The survey is completed over a 3 day period, Friday to Sunday, with quotas giving a minimum of 40% male interviews, and set numbers for age within region.

The firm says boomers spend $2 trillion each year on consumer goods and services, and that by 2010, adults 45+ will outspend younger adults by $1 trillion dollars. VP Todd Derene comments: 'Every day 10,068 consumers are turning 50 in the US alone... this tool will help marketers learn if their products and services are relevant within various mature market lifestyles and life stage segments and uncover any missed opportunities; they can also use the panel to test ideas for future launches.'

RTi is online at www.RTiResearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.