Rapid Growth for marketSHARE Hong Kong

Asian-based MR agency marketSHARE is moving to new offices in Hong Kong's Causeway Bay area, in preparation for a fourfold increase in its business in the city.

The firm has had a presence in the city for the past two years. Its new premises have state-of-the-art focus group room facilities, and 25 CATI stations have been added to serve north Asian languages such as Putonghua, Cantonese, Korean, Japanese and English.

Anthony Venus, Executive Director, in charge of North Asian operations explained: 'Apart from serving as the firm's North Asian Headquarters, the new strategic location is at the heart of Hong Kong's retail footfall traffic – allowing for street intercepts, concept and advertising testing.'

Venus added that during this phase of development the company is eyeing up expansion opportunities in mainland China and is investing in building online panels there, while it has already moved its Singapore operations to bigger premises containing 25 CATI stations to cope with growing demand in the South Asian region.

marketSHARE has been a member of the Harris Interactive Global Network since 2004 and is online at www.marketshare.com.hk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.