Former Yellow Pages Marketer Joins KN

Consumer information firm Knowledge Networks has appointed Jane Dennison-Bauer to lead its Directory Research Practice.

She joins on 2 July as Senior VP and General Manager of the firm's Yellow Pages (YP) business unit, which produces a syndicated service measuring consumer usage of specific YP directories. The service has been designed to support the planning of YP advertising campaigns and subscribers include directory publishers and larger agencies which sell YP advertising.

Most recently Dennison-Bauer was an Analyst managing overall research at The Kelsey Group; a firm which provides research and analysis, data and competitive metrics on YP, electronic directories and local media. Prior to this her roles have included Senior Marketing Director at YP publisher R.H.Donnelley, VP of Marketing and Business Development at the Yellow Pages, and Director of Market Research at Qwest. She received an MBA from the Daniels School of Business at the University of Denver, after graduating with a BS from Virginia Tech.

CEO Simon Kooyman says of the appointment: 'Jane brings a superb knowledge of the directory industry and its needs to Knowledge Networks and YPMR. She will be a major impetus for continued growth of our Yellow Pages business.'

The firm provides research through its probability-based online KnowledgePanel and is online at www.knowledgenetworks.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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