New Board Hire for CMOR

In the US, the Council for Marketing and Opinion Research (CMOR) has appointed Donna Neal, an insight specialist at the Miller Brewing Company, as the new Co-Chair of its Board of Directors.

Neal is Director of Special Projects within the Market & Business Insights Department at Miller, where she is currently reengineering the firm's US brand measurement processes and practices. She joined Miller in 1991 and has served in several capacities leading consumer research and insights-generating activity. Her first position with the firm was as Director of Consumer Insights, from which she moved on to become Director of Business Analysis, working on the Miller Lite brand. Neal also previously worked for the Decision Research Corporation and began her research career with General Foods in 1980.

'Donna makes an excellent addition to our Executive Committee,' said Howard Gershowitz, current Co-Chair of the CMOR Board of Directors. 'She has a broad knowledge of the issues impacting research and will offer invaluable counsel to the CMOR Board of Directors.'

Former CMOR Co-Chair, Terri Hanssee added: 'We're excited to have Donna in a key leadership role for CMOR. Her years of experience on the client side provide CMOR with a blend of perspectives that is important in moving us forward in a positive direction.'

Neal is also a member of the External Advisory Board at the ACNielsen School of Marketing Research, and a past chair of that Board. Her MBA in Management Science is from Pace University.

CMOR exists to promote, advocate and protect the integrity of survey research and opinion research processes. The organisation has 150 members, including trade associations, client companies, academic institutions and research providers. Web site: www.cmor.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.