B2B Strategist Becomes 'Chief Experience Officer'

New York B2B communications agency Doremus, part of Omnicom, has promoted media planning veteran Chris Philip to the post of Senior VP Chief Experience Officer.

Philip has worked in the industry for the past 25 years and has been with the company for the last twelve of them – he was previously VP Director of Media. B2B Magazine has voted him 'top media strategist' for the last three years, and for the past two years he has chaired the judging panel at the Journal of Financial Advertising and Marketing's JFAM Media Strategy Awards. His new role will involve him overseeing the development of the agency's client programmes.

Howard Sherman, MD of Doremus New York explained: 'Chris' commitment to expanding Doremus' media offerings demands for a change in his title to Chief Experience Officer. And I can't think of anyone in media who more richly deserves this recognition.'

Doremus is a part of the advertising, marketing and corporate communications group, Omnicom, and operates from offices in New York, San Francisco, London and Hong Kong. Web site www.doremus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.