Hallmark Channel Names Research Director

Former Turner Broadcasting Research Manager Randi Felton has joined Hallmark Channel as Senior Director, Ad Sales Research based in New York.

Her new role will involve providing research data and competitive analysis to the sales operation, as well as examining performance and value for advertisers of both the flagship channel and the Hallmark Movie Channel.

Most recently, Felton was Research Manager at Turner, where she assisted with sales strategy development. Prior to this, she worked at MTV Networks in the research group and has also held positions at CBS Cable and Raycom Sports.

She will report to Executive VP-Ad Sales Bill Abbott who commented: 'Randi's great experience, coupled with her ratings and research savvy, will be an asset to our team. This is a particularly exciting and volatile time in the industry, and with a strong team in place, we are well-suited to stay aggressive and competitive.'

Felton replaces Kim Caruso, who left after two years to join gaming-network GSN as Executive Director of Ad Sales Research.

Hallmark Channel was launched in 2001. It is now is watched in 83 million homes, and distributed through 5,300 cable systems and communities as well as direct-to-home satellite services. The company is online at www.hallmarkchannel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.