TNS and ArgYou Link to Promote Search Matching Tool

Swiss digital MR firm ArgYou AG has partnered with German-based TNS Infratest to promote its ArgYou tool, which allows clients to align the content of their web sites with the search terms most frequently used by potential clients.

The firms say ArgYou ('Arguments for You') helps businesses improve the way they communicate with their target audiences by matching web site content with the words used by potential clients to find them through search engines.

The product is based on scientific research conducted by the Institut IFAA in Bern Switzerland, which has been developing analytical approaches for scientific, computer-based, digital content and media analyses for the past 15 years.

Dr Sabine Graumann, Director Business Intelligence TNS Infratest says that ArgYou enables suppliers to react more proactively to the needs of their audiences.

The product, which is already established in Switzerland, will be launched by TNS Infratest in Germany, and then rolled out in the UK.

Based in both Munich and Bielefeld, TNS Infratest is the German market and social research arm of TNS and is online at www.tns-infratest.com. ArgYou was founded in 2006 and conducts external, independent assessment of web projects. It is on the web at www.argyou.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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