InsightExpress Adds Four

In the US, InsightExpress has expanded its Online Media Measurement Group with the appointments of Nancy Dillon and Janett Haas as Senior Account Executives, and Alicia Allijan and Leslie Newburn as Account Executives.

The group, led by Drew Lipner, focuses on the measurement and optimization of online and emerging media.

Dillon and Haas will service clients in the San Francisco and Los Angeles areas. Dillon was previously a Sales Director at Nielsen//NetRatings, and prior to that an Account Manager at DoubleClick, Inc. She holds a B.A. in Public Relations with English, Psychology and Sales/Marketing minors from Purdue University. Haas joins from Forbes.com where she was LA Sales Director. Her earlier roles included Associate Publisher at Ziff Davis Media, working on sales and business development for Interactive Week. She is a graduate of San Francisco State University with a B.S. in International Business.

Allijan and Newburn will develop long-term relationships with publishers, advertising agencies, and advertisers - the former in the South Eastern US and the latter in the South West. Allijan joins from ValueClick where she held the position of Mediaplex Account Manager, and worked previously as an Atlas Search Account Manager at aQuantitative. She is a graduate of Rutgers Business School with a B.S. in Business Management. Newburn was most recently a Research Manager at Fox Interactive Media, and before this an Account Manager / Data Analyst at Nielsen//NetRatings. She holds a B.S. in Business Administration with an emphasis in Marketing from California State University.

InsightExpress, which promises rapid turnaround, high-quality, online MR, is headquartered in Stamford, CT with offices in New York, LA and San Francisco. Affiliated with General Atlantic LLC, it is on the web at www.insightexpress.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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