Partners to Develop Sponsorship Tool

In the US, financial trading intelligence firm Alphacution has teamed up with sports marketing firm rEvolution. The pair have adapted Alphacution's financial sector marketing intelligence platform into a solution for optimising marketing and sponsorship spend.

The flagship 'Alphacution RTI' product was developed for the hedge fund and trading communities back in 2004. The platform has now been reconfigured by rEvolution as a tool to improve the automation of marketing information processing, data management, and the optimisation of client sponsorship portfolios.

'In the hedge fund and asset management world, the greatest advantage is achieved by harnessing the power of data and information,' explained Paul Rowady, Alphacution Founder and CEO. 'The marketing world is no different. Decision makers need customised and timely analytics to help them assess the marketplace, commit resources and manage risk.'

John Rowady, rEvolution President said that by reshaping the Alphacution platform, his firm can offer its clients the research, custom reports and real-time data they need to make informed decisions about their marketing, media and sponsorship opportunities.

rEvolution is also building proprietary research tools with consumer information and panel firm Knowledge Networks (KN). KN's VP and Group Account Director Darren Marshall says Alphacution's expertise enables the display and delivery of his firm's marketing research and sponsorship evaluation tools in a format that 'turns-the-table on the traditional ROI expectations for the industry.'

The firms are online at www.alphacution.com , www.revolutionworld.com and www.knowledgenetworks.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.